Transforming your digital marketing businessis critical.The question now is how.
I’ll take you from fragmented messages to a planned strategy that positively impacts business by connecting customers to your brand from the palm of their hand. Stop posting just to post and harness the power of measurable social media and other digital marketing tactics to make an impact.
How I can help
Account Audit &
Competitor Research
one
— Strategy —
Organic & Paid
two
Copywriting &
Content Direction
three
Organic Editorial
Calendar Maintenance
four
Paid Campaign
Maintenance
five
Measurement,
Analytics & Reporting
six
Influencer Marketing
seven
Marketing Events
eight
Text Message
Marketing
nine
Why it works
Effective Impact
Highly experienced in leveraging social media marketing solutions to connect customers and businesses in the most effective way with tailored strategy and end-to-end execution
Measuring for Success
Comprehensive understanding of business needs and activating data driven marketing strategies to meet goals while maximizing investment in the digital space in consideration of the full customer experience
Community
Valuing 1:1 interactions that collectively bring a brand to life and in depth experience executing influencer marketing strategy to garner awareness, drive trial and increase connection to brands
Trends
At the forefont of evolving trends and experienced at brand relevant implementation
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Working with Janelle was an overall great experience! Key to activating a timely, relevant social media marketing campaign, Janelle delivered every detail, from briefing to launch in short order. Her access to a roster of vetted influencers and her ability to manage influencer marketing campaign start to finish (discovery, negotiating, legal contracting, briefing, execution, reporting) was also key. Janelle is thorough, has great attention to detail, and delivers. And bonus, she's super collaborative and easy to work with - I've know and worked with Janelle for many years. She's definitely our go-to.
Robin Shallow, Chief Communications Officer
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Janelle has brought organization, skill and leadership to our marketing team. She keeps us on track and efficiently helps coordinate and manage our campaigns. We’ve seen growth since she came on board and she’s a pleasure to work with!
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Janelle is so easy to work with. She’s flexible, affordable and very knowledgable. She brought years of marketing experience to the table to provide our company with great ideas and sound advice. We use her often for consulting. Highly recommend working with her to help meet your goals.
A look into the process
Consultation
We'll sit down together and dive into how your business works and what your unique business needs and goals are
Strategy
I'll provide a custom plan tailored to your business needs that leverages the latest social and digital solutions
Copywriting & Content Creation
I'll provide a document outlining post and ad copy for each campaign along with creative direction in the form of a shot list
Campaign Presentation, Feedback/Updates, Launch
We'll review all marketing materials and assets together to ensure the campaign is on brand up to your standards before going live
Analyze & Adapt, Final Measurement, Inform Ongoing Plan with Learnings
I'll review perfomance post-launch and make optimizations, as needed, along with delivering a final report that will guide future plans